Privacy Policy

Privacy Policy for APR Cranes

Last Updated: March 2026

At APR Cranes (“we”, “our”, “us”), accessible via https://apr-crane.com/, we are committed to protecting your personal data and respecting your privacy in full compliance with the Digital Personal Data Protection (DPDP) Act, 2023 of India and other applicable data protection regulations.

1. Data We Collect and Process

We collect personal data directly provided by you when interacting with our website:

  • Contact Information: Name, email address, phone number, and company details submitted through our contact forms or quotation requests.
  • Technical & Usage Data: IP address, browser type, device information, and interaction data collected via Google Analytics (subject to explicit user consent).

2. Purpose of Data Collection

Your personal data is processed strictly for specified, lawful purposes:

  • To respond to user inquiries, quote requests, and technical communications regarding our material handling cranes and industrial equipment.
  • To analyze website traffic and improve site functionality, user experience, and overall performance.

3. Consent and Withdrawal

  • Explicit Opt-in Consent: We collect and process your personal data only after obtaining your clear, free, informed, and explicit consent via our inquiry form acceptance check and cookie banner.
  • Right to Withdraw Consent: You have the right to withdraw your consent for data processing at any time by contacting our Grievance Redressal Officer.

4. Google Analytics & Cookies

We utilize Google Analytics to evaluate traffic and visitor engagement on apr-crane.com:

  • Analytics cookies are placed on your device only after you grant consent via our Cookie Banner.
  • Google Analytics runs with Google Consent Mode enabled and data retention configured to limit storage periods.
  • You can manage or modify your cookie consent at any time using the “Manage Cookie Consent” link in our website footer.

5. Data Retention and Security

  • Personal data submitted via contact or quote forms is retained only as long as necessary to address your inquiry or fulfill legitimate business purposes.
  • We implement robust technical and organizational security measures to protect your digital personal data against unauthorized access, loss, or disclosure.

6. Your Rights Under DPDP Act 2023

As a Data Principal, you hold the following rights:

  • Right to Access: Request information about personal data being processed.
  • Right to Correction & Erasure: Request correction of inaccurate data or complete erasure of your personal data.
  • Right to Grievance Redressal: Contact our Grievance Officer regarding any data processing concerns or complaints.
  • Right to Nominate: Nominate any other individual to exercise your rights in the event of incapacity or death.

7. Language Options (Section 5(3) DPDP Act)

This Privacy Policy and consent notices are available in English. If you require this notice or information in any of the 22 scheduled languages of India, please submit a request to our Grievance Officer, and a translated copy will be provided.

8. Grievance Redressal Officer

In accordance with the DPDP Act 2023, if you have any questions, concerns, complaints, or requests regarding your personal data or this Privacy Policy, please contact our designated Grievance Redressal Officer: